Customer Growth
Understanding the full customer journey post sales, the fundamentals of onboarding, upselling, ongoing customer management, and reporting and key metrics.
Cash is king, as the old adage goes. In our world, the Customer is king, or queen.
Customers validate a business, or more broadly, patrons validate an organization. How to manage them, delight them, learn from them, educate them, and grow with them, is key to an organization’s success. It is (almost) always easier (and cheaper) to grow your business with existing customers than it is to convince someone to become a new customer. Investing in a range of tactics, broadly referred to as ‘customer success’ in many of today’s industries, is of utmost importance. Do you know your Customer Acquisition Costs (CAC)? How do they compare to a Customer’s LifeTime Value (LTV)? What is your onboarding process? Do you have a ticketing platform? Who is tasked with upsells and renewals?
These are just some of a myriad of carefully developed questions we employ at HKMC to help you articulate and execute on a comprehensive Customer Lifecycle Management plan. More simply put, our goal is to help you increase your customer count, make sure they stay with you, contribute more, and for longer.
"Customer Service shouldn’t just be a department, it should be the entire company" - Tony Hsieh
Prediction: The future of CX. Designing great customer experiences is getting easier with the rise of predictive analytics.
Go-to-market transformation
How enterprise capabilities influence customer trust and behavior
Recognizing Your Customer’s Purpose is Key to Growth