Go-To-Market Planning
Understanding the overall sales lifecycle, sales presentations, price modeling, competitive position, and pipeline funnel management.
Self-driving cars, hand-woven socks, employee engagement software, and mobile games - what do all of these have in common? They all need to be marketed, to be sold.
Going to market with any of these products, or any product or service, requires extensive planning and testing. After all, no marketing means no awareness, which means no sales (or donations if you are a non-profit) and no revenue, which means no virtuous cycle to drive your vision and organization forward.
Through our own prior operational and advisory work, HKMC has go-to-market experience in a variety of practice areas; geospatial analytics, machine learning solutions, online advertising, mobile payments, social media, and workforce planning, to list a few.
From social media marketing campaigns to enterprise sales strategies, from call or email scripts to pipeline planning, from inbound marketing to CRM tools, whatever your practice area, and whatever product or service you are offering, we aim to help accelerate your sales and marketing efforts.
"Quality is remembered long after price is forgotten" - Aldo Gucci, The Michelangelo of Merchandising
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Go-to-market transformation
Driving growth and customer-centricity through go-to-market strategies
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